“because the people who are crazy enough to think they can change the world, are the ones who do.”
Most meaningful change begins with a simple thought: there must be a better way to do this.
A product that could work better.
An experience that could feel easier.
A way of doing things that feels more considered.
I work with founders who want to grow those ideas into real businesses - thoughtful, well designed, and commercially sound.
Whether you're starting something new or evolving something that already exists, I help shape products, brands, and experiences that make a positive difference and stand up in the real world.
Where I can support you
For the past 15 years, I’ve worked across corporates, not-for-profits, and founder-led businesses, helping make complex things feel clearer, more useful, and more human.
This has included everything from insurance documents and power bills to dental vans for children, ecommerce brands, packaging, and new product ideas.
I’ve created and sold profitable businesses of my own, giving me a practical understanding of how design, customer experience, and commercial decisions work together in the real world.
-
Growth becomes easier when customers clearly understand the value of what you offer.
Together we define:Is this the right idea?
Who is it really for?
What should it look like?
What will people actually value? (and how much will they pay?)
Improving perceived value
Preparing for retail conversations
Moving toward premium positioningWe clarify the opportunity and shape a direction that makes sense both for customers and commercially.
-
How something feels matters just as much as what it does.
From your product and packaging through to your website and customer experience, small decisions can significantly influence how people understand and value what you offer.
This might include:
Brand refinement or visual direction
Packaging design that communicates quality
Shopify website design or optimisation
Product presentation and structure
Unboxing experience
Improving how the product is experienced from first impression through to everyday useSo what you create feels considered, cohesive, and aligned with what you stand for.
-
Refine the parts of the experience that influence trust, perceived value, and purchase.
I can support with:
Pricing that supports both growth and margin
Preparing products for retail or wholesale
Creating a Shopify website that makes it easy for customers to say yes
Improving conversion on existing ecommerce websites
Creating a more cohesive and trustworthy customer experienceSo the business works not just in theory, but in practice.
________________________________________
Shopify PartnerAs a Shopify Partner, I design and refine ecommerce experiences that clearly communicate value and support confident purchase decisions.
-
As your business grows, decisions become more complex.
Having an experienced perspective can help you think through both creative and commercial choices - ensuring each step strengthens the overall direction of the business.
Support may include:
Thinking through ideas before investing heavily
Reviewing packaging, product, or brand direction
Refining pricing decisions as the business evolves
Identifying what to prioritise next
Evolving existing products or expanding the range
Preparing for retail, wholesale, or export opportunities
Ensuring new decisions align with long-term positioningA steady perspective as the business grows and new opportunities emerge.
The aim is always the same:
to create something that makes a meaningful difference, is trusted and valued by the people it’s for, creates positive ripples over time, and is commercially strong enough to sustain that impact.
My Process
Understand
We start with what you already know - your idea, your customer, and what feels important to get right.
Refine
Together we shape the direction, identifying what matters most and where to focus your time, energy, and investment.
Design
We develop the product, brand, and experience in a way that feels thoughtful, aligned, and commercially sound.
Grow
As your business evolves, I continue to support key decisions so the impact can strengthen over time.
Hi, I’m Tamarin,
a service designer and founder who believes business can be a powerful way to improve the world around us.
I’ve helped shape everything from national service experiences through to early-stage ventures, making ideas, products, services, and experiences more useful, more considered, and more human.
Having built and sold businesses myself, I understand the balance between thoughtful design and commercial reality, and how important early decisions can be.
My approach combines strategic thinking with design intuition - considering not just how something looks, but how it works, how it feels, and the impact it creates over time.
I believe businesses have the ability to create positive change when they are built with care - improving everyday experiences in ways that feel simple, considered, and lasting
I help thoughtful brands ensure their packaging, website, and customer experience reflect the quality of what they’ve built, supporting stronger perceived value and more confident growth.
Often founders come to me when:
Their Shopify website isn’t converting as well as it should
Their packaging doesn’t reflect the quality of the product
Their brand feels inconsistent across touchpoints
They want to position their product more premium but aren’t sure how
They want to approach retailers or wholesale stockists but don’t feel ready
They want the business to feel more established and ready to grow
Get in touch
If you’ve been thinking there must be a better way to do something, I’d love to hear about it.
Whether you’re at the early idea stage or looking to take something existing further, feel free to reach out.
We can start with a conversation and see whether it feels like the right fit.